Amid the hustle and bustle of Khadda Market’s attractions, some novel and some trivial, there lies a small, cosy outlet. It holds treasures for the intellectual, passionate and eager readers of all ages.

Established in June 2008, Da’wah Books is an independent, non-profit initiative that aims to facilitate the propagation of authentic Islamic knowledge – that, which has a clear basis (Daleel) in the Quran and Sahih Ahadeeth. It is not affiliated with any political or religious group.

The bookstore was inspired by the last sermon (Khutbah) of Prophet Muhammad (sa), delivered on the ninth day of Dhul-Hijjah, 10 AH (623 AD):

“I leave behind me two things, the Quran and the Sunnah, and if you follow these, you will never go astray. All those who listen to me shall pass on my words to others and those to others again; and may the last ones understand my words better than those who listened to me directly.”

The vision of Da’wah Books is to collect Islamic literature from all over the world that is firmly grounded in the Quran and Sahih Ahadeeth and make it conveniently available locally. The bookstore currently stocks authentic Islamic books from Pakistan, Saudi Arabia, Malaysia, India, UAE, UK, Canada and the USA.

Da’wah Books identifies itself as a service, rather than a business. Its caretakers strive for excellence, honesty and good Akhlaq, being conscious that they are not brand ambassadors for Da’wah Books alone, but that they represent Islam itself. They measure the success of the store not in terms of profit, but in terms of the number of people who benefit from it.

The place is not a typically over-crowded bookshop. Rather, it has a warm and comfortable environment, where one can spend time, relax and explore the selection of books. It has been identified on “” as one of the must-visit bookstores in Karachi.

Da’wah Books has only one location and no other branches.

Visit Da’wah Books. Insha’Allah, you will enjoy it.

Da’wah Books can be reached at or (021) 3534-2335